Anatomy of a pamphlet
A quick guide to what makes an effective,
accurate and easy-to-read pamphlet.
Diversity
- Sensitivity to representation in terms of age,
gender, ethnicity, sexual
orientation and disability in
both text and art.
- Colors checked for accessibility
for color-blind individuals.
Readability
- Tested for reading levels using
Flesch-Kincaid.
- Use of 11 to 12 point or
equivalent size text.
- Upper and lower case letters
in headings.
- Active voice and short
sentences.
Layout
- Bold headlines to guide the
reader.
- Complex information broken
into understandable chunks.
- Balance of white space with
text and art.
- Pull out boxes to emphasize
key points.
Illustrations
- Simple illustrations relevant
to the text that add clarity
and interest.
- Use of diverse, inclusive
illustrations whenever
appropriate.
Credible Sources
- All information fact-checked.
- Use of government agencies
(CDC, NIH, SAMHSA) and
respected national
organizations for source
material.
- Revised and updated on a
regular basis
Professional and
Peer Review
- Reviewed during development
by the intended audience.
- Rewritten and revised to
ensure the information is
easily understood and reflects
the needs of the audience.
- Reviewed by medical
professionals and educators
for accuracy.
Journeyworks Publishing is a trusted leader in the development of accurate, easy-to-read
materials that people want to read. We have distributed over 200 million titles
to health and social service agencies in all 50 states and U.S. Territories.
